So, just over a year ago, you may remember my call to action. I was going to blog more. I was going to take care of myself. I was going to say no. And then – I disappeared.
I took a year off from social media. I stopped blogging and tweeting. I removed myself from the social media echo chamber. I stopped caring about Klout and Foursquare and gamification.
Instead, I started – or restarted – caring about web development. I focused on the web. As a whole. In today’s day and age, it’s not enough to just have a website. Or a Facebook page. Or a snazzy smartphone app.
What matters? A well-defined communications plan. Yup – you really do need to think of social and your website and your blog and your customer service. All together. All at once. And that goes double for small to medium sized businesses.
In today’s day and age, they all intersect. There is no getting around the fact that we are in a 24-hour-always-connected-long-tail-6-degrees-of-separation kind of world. What happens in one plane – virtual, physical or otherwise – impacts the others.
Today, too many people compartmentalize the web. It’s easier. It’s neater. It’s faster. It makes for shorter reports and quicker turnaround.
Integration, on the other hand, is messy. It takes a ton more effort. It takes oodles more time. It’s harder to do well, especially in our always changing, shiny object web world. It’s near impossible to measure. But, it’s the hard that makes it great.
Thanks to A League of Their Own.
The word of the year: integration. Say it with me.



